While Hop2It offers its platform as a customizable white label solution for businesses to use as they choose it is also launching significant projects in numerous locations around the globe.
The China Direct project has been designed to help feed the Chinese population by providing good quality, high demand products from the food bowls of the world such as Australia, New Zealand, the US and some European countries. This project is taking advantage of the many free trade agreements already in place with China. It is a fact that China struggles to feed its enormous population. Hop2It using its own “in country” e/mCommerce portal will supply a core range of food and birth to death wellness products directly to Chinese consumers creating a national Chinese buying group. Through this group, it will gain a reputation as a trustworthy brand. Once brand recognition has been established, businesses from around the world will be able to add their products to the portal enabling them to sell directly to both the buying group and the general population. A sophisticated marketing rollout has been planned for this launch utilizing social media, the Hop2It proprietary Smart Loyalty software and word of mouth. If one considers that the population of China is currently 1.4 billion people and allowing for 2 meals a day, this translates into a staggering 1,022 trillion meals a year. Compound this with China’s reversal of the one child policy in 2015 creating the single biggest baby boom in the planet’s history, and the massive potential of this marketplace becomes obvious.
A key component to establishing the Hop2It ‘brand’ in China is the issuing of MasterCard debit cards to the ‘Buying Group’. These cards provide instant visible credibility for the Hop2It brand. The debit cards not only enable Chinese consumers to transact with Hop2It at significantly lower transaction fees than they are currently paying in China, but owning a card enables 99% or more Mainland Chinese citizens to be able for the first time ever to spend or invest their money outside of China.
Hop2It Group Buying Program
Beginning during the first quarter of 2016, Hop2It USA will begin marketing its national Group Buying program. This program will build a broad spectrum customer base that will enable US businesses to market to both their existing registered customer base and to a national buying group if it fits with their business model. The Smart Loyalty technology enable retailers to promote their products and services to customers using programs like
- scratch and win tickets which are sent directly to participants mobile phones
- Geo fencing tools are available which identify customers that are in the area so that the retailer can send targeted specials to entice a customer to visit their store within a specified time frame.
- And more…
This technology also enables customers to purchase products via SMS codes or QR codes. This effectively turns advertising into a point of sale – 2 step e/mCommerce checkout process.The Hop2It platform provides its participating merchants with
- Full control over how many products and quantities they to sell.
- The ability to turn a promotion on and off at their discretion.
- To receive funds from the sale prior to handing over the product to the customer.
- To retain all customer profiles.
- The ability to require customers to pick up product from the store.
- To only pay for the campaign after they have been paid and on actual sales
- Accept CC and debit cards without having to individually deal with PCI compliance
- Accept payment at point of sale, online or by mobile phone.
- And much more.